As a woman who’s tried (and abandoned) a dozen generic fitness apps, I’m wary of anything that promises to make me “strong.” Most aren’t built for women, let alone women over 35. So I dug into Broads — a strength-training platform made specifically for that audience. Here’s my honest, first-person review.
Broads is a strength-training platform designed for women, with a clear focus on women 35+ who want to get strong, take up space, and feel good in their bodies again. It’s built around two core offerings: BroadsCLUB, an app-based, self-guided strength program with a community of fellow women, and BroadsCOACH, customized 1:1 coaching with personalized programming. There’s also a weekly Broads Podcast on women’s fitness, health, and strength training for longevity, plus free guides and challenges. It’s explicitly “designed for women, by women,” and founded by trainer Tara.
This is the bullseye — including menopause-era women who want to build strength for longevity.
BroadsCLUB suits women with the confidence and dedication to follow a self-guided program with clear monthly plans.
Workouts offer home and gym options 3–4x a week, so it fits different setups.
If you need constant 1:1 accountability, that’s BroadsCOACH (a pricier, apply-based tier), not the self-guided CLUB.
The emphasis is strength, muscle, and mobility — not a cardio- or diet-first plan.
App-based programming to break through strength, muscle-growth, or fat-loss plateaus, with monthly programs organized by muscle group and a workout calendar to track progress and history.
Educational videos and simple how-to GIFs for each exercise, plus built-in mobility training to reduce injuries and improve range of motion.
A community of like-minded women is baked in, which is a big part of why members stick with it.
For those who want more, personalized programs customized to your goals with 1:1 coaching support — a step up from the self-guided club.
Pricing is reported exactly as shown. BroadsCLUB is $49/month for the self-guided fitness program, and it comes with a 7-day free trial; a yearly billing option is also offered on the compare-plans page (confirm the current annual rate there). BroadsCOACH (customized 1:1 coaching) is application-based, so pricing is quoted after you apply — I saw no fixed public figure, so I won’t invent one. Check live pricing on their compare-plans page before signing up.
Pros: Purpose-built for women (and specifically women 35+); 7-day free trial on BroadsCLUB; clear monthly strength programming by muscle group; exercise videos and GIFs plus mobility work; home and gym options; supportive women’s community; optional 1:1 coaching; founded and run by women.
Cons: BroadsCLUB requires self-motivation (no hand-holding); $49/month is pricier than some generic apps; BroadsCOACH pricing isn’t public (apply to learn cost); strength-focused, so not for cardio/diet-only goals; app-based, so you need to enjoy following programming yourself.
Generic fitness apps are cheap and broad, but they’re rarely built with women — especially women 35+ — in mind, and strength programming often takes a back seat to cardio and calorie tracking. Broads specializes: women-specific strength programming, mobility for longevity, and a community that gets the same life stage. The trade-off is price and focus — you pay more for a narrower, more relevant program. If strength training as a woman 35+ is your goal, the specialized route is far more likely to keep you consistent; if you want a cheap all-purpose tracker, a generic app fits.
For women — particularly those 35 and up — who genuinely want to build strength and feel capable again, Broads is one of the more thoughtful, well-targeted platforms I’ve come across. The women-by-women design, structured programming, and community address exactly why generic apps fail this audience. At $49/month it’s an investment, but the 7-day free trial lets you test it risk-free, and the optional 1:1 coaching scales up if you need more. Recommended for the right woman — start with the free trial.
Women, with a specific focus on women 35+ who want to get stronger through structured strength and mobility training.
$49/month with a 7-day free trial; a yearly option is available on the compare-plans page.
BroadsCLUB is a self-guided app-based program; BroadsCOACH is personalized 1:1 coaching, available by application.
Yes — workouts offer both home and gym options, 3–4 times a week.
Yes — BroadsCLUB includes a 7-day free trial.
If you’re a woman ready to get strong on your own terms, start your free trial here: Visit Broads →
Wellness disclaimer: This review is for general information only and isn’t medical or fitness advice. Consult a qualified professional before starting any new exercise program, especially if you have health conditions. Affiliate disclosure: this post contains an affiliate link; if you sign up through it, I may earn a commission at no extra cost to you. My assessment is based only on real, publicly available product information.
