My grocery bill in Quebec has quietly climbed every year, and I was tired of flipping through flyers only to realize half the “sales” weren’t actually cheap. So I tried LVA (Les Vraies Aubaines) for a full month of real grocery runs. Here’s my honest KOL review.
LVA is a Quebec grocery-savings app that analyzes weekly flyers and price history across 18+ grocery chains to show you which advertised deals are real and which are fake discounts. Instead of trusting the “SALE” sticker, LVA compares the current price to the historical low so you know if it’s truly a good time to buy. The company claims average savings of about $250/month for a family and up to $4,000/year.
This is the sweet spot. If you shop the big chains every week, LVA turns flyer-reading into a few-second check and pointed me toward genuinely low prices.
The whole premise is spotting “faux rabais” (fake discounts). If avoiding manipulation on pricing is your thing, this speaks your language.
Knowing the historical low helps you time bulk buys on staples (meat, pantry items) instead of stocking up at a fake discount.
Coverage is built around Quebec grocery chains. If you’re elsewhere, the flyer data won’t match your stores.
The value comes from regular, full grocery shops. Light or infrequent shoppers may not save enough to justify a subscription.
LVA cross-references the flyer price against price history so a “sale” that isn’t actually low gets flagged. This was the feature that changed how I shop.
It pulls circulars and price history from a wide set of Quebec chains, so you can compare the same item (e.g., lean ground beef) across stores in one view.
Each week it surfaces the genuine aubaines, so planning a shopping list around real lows takes seconds instead of a flyer-reading session.
The app frames everything around measurable savings — the pitch is that skipping even one fake weekly discount can cover the subscription.
Here’s what LVA showed me (in Canadian dollars — verify current pricing yourself, as offers change):
• 14-day free trial
• Monthly plan: about $13 CAD/month
• Annual plan: $108 CAD/year (roughly $9/month, ~$2/week)
LVA also notes that each new subscription contributes to a children’s charity (Club des petits déjeuners). Prices are in CAD and specific to the Quebec/Canada market.
Pros:
✅ Actually distinguishes real deals from fake ones
✅ Covers 18+ Quebec chains in one place
✅ Pays for itself quickly if you shop weekly
✅ 14-day free trial to test with your own shops
✅ Part of each subscription supports a kids’ charity
Cons:
❌ Quebec/Canada only — not useful elsewhere
❌ Value depends on shopping regularly
❌ Pricing and data are CAD/Quebec-specific
❌ You still have to go to the stores — it plans, it doesn’t deliver
Flipp aggregates flyers and coupons across many regions, but it mostly shows you advertised deals. LVA goes further by using price history to tell you whether a Quebec deal is genuinely low. Flipp is broader geographically; LVA is deeper and more honest for Quebec shoppers specifically.
If you grocery shop weekly in Quebec, yes — LVA earned its keep for me by catching fake discounts I’d have fallen for. The annual plan is cheap enough that a single avoided fake sale per week basically covers it. Start with the 14-day free trial, run it against two or three real grocery shops, and see how much you actually save before subscribing.
Yes — its flyer and price-history data is built around 18+ Quebec grocery chains, so it’s designed for the Quebec/Canada market.
LVA cites average savings around $250/month for a family and up to $4,000/year, though your results depend on how much and how often you shop.
Yes, LVA offers a 14-day free trial so you can test it against your own grocery runs before paying.
It showed roughly $13 CAD/month or $108 CAD/year (about $9/month). Confirm current pricing on their site as promotions change.
No — LVA identifies the real deals and helps you plan; you still shop at the stores yourself.
You can start the 14-day free trial and see current pricing here: Try LVA (Les Vraies Aubaines) →
Affiliate disclosure: this post contains an affiliate link. If you subscribe through it, I may earn a commission at no extra cost to you. All opinions are my own based on hands-on use.
