Here’s the stat that used to haunt me: something like 97% of the people who visit your website leave without ever telling you who they are. That’s a firehose of intent going straight down the drain. So when I kept seeing RB2B mentioned as the tool that de-anonymizes website visitors and drops their LinkedIn profiles into Slack, I installed the pixel to test it. Here’s my honest review.
Important privacy note up front: visitor-identification tools handle personal data, and that carries real responsibility. RB2B focuses on US IP addresses and states it’s built to comply with applicable laws, but you are still responsible for how you use the data — honor privacy laws (GDPR/CCPA where they apply), update your privacy policy, and reach out to identified visitors respectfully rather than spamming them. Just because you can identify someone doesn’t mean anything goes.
RB2B is a website visitor identification tool. You install a small pixel, and it identifies anonymous visitors in real time — for US traffic it can resolve person-level identity and push full LinkedIn profiles straight to Slack (or Teams), turning pageviews into named leads. It advertises identifying 70–80% of your website traffic (with its Demandbase partnership), integrates with 50+ apps, and gets you your first leads in under five minutes. It’s aimed at B2B sales and marketing teams who want to act on buying intent before a visitor ever fills out a form.
Knowing which named prospect just read your pricing page — and getting it in Slack instantly — is a genuine edge for timely, relevant outreach.
Person-level ID works on US IPs, so US-market B2B companies get the most out of it.
The free tier and five-minute install make it low-friction to test whether your traffic converts into usable leads.
Person-level identification is US-focused. If your visitors are largely outside the US, resolution will be far lower.
If you’ll blast identified visitors with cold spam, you’ll damage your brand and risk compliance issues. This needs a thoughtful, respectful follow-up motion.
The headline feature: resolve anonymous US visitors to real people and surface their LinkedIn profiles, rather than just company-level identification.
Identified visitors are pushed to Slack or Teams as they browse, so your team can act while intent is hot — no dashboard-checking required.
Higher tiers add business email addresses and connect to 50+ apps (CRMs, outreach tools, automation), so leads flow into your existing stack.
A lightweight pixel gets you live in minutes, and with its Demandbase partnership RB2B advertises 70–80% traffic resolution.
RB2B pricing (USD per month; resolution counts scale within tiers):
There’s a free-forever plan and a 7-day Pro trial. Prices and resolution tiers change — check the live pricing page.
Pros: a genuine free-forever tier; person-level (not just company) identification for US traffic; real-time Slack/Teams alerts; fast 5-minute install; 50+ integrations; high advertised resolution via Demandbase; clear tiered pricing.
Cons: person-level ID is US-only (limited value for non-US traffic); resolution caps mean high-traffic sites climb into pricey tiers; the whole category raises privacy questions you must handle responsibly; identified leads still need a tactful outreach process or they’ll backfire.
Traditional lead capture waits for visitors to choose to identify themselves via a form — high intent, but you miss the ~97% who don’t fill anything out. RB2B flips that by identifying visitors proactively, so you can act on interest that would otherwise vanish. The trade-off is consent and tact: form fills are opt-in, whereas identification happens without the visitor raising their hand, which is exactly why responsible, compliant follow-up matters so much. Used well, RB2B complements forms by recovering lost intent; used carelessly, it just becomes spam fuel.
For US-focused B2B teams, RB2B is a legitimately powerful way to turn anonymous traffic into named, actionable leads — and the free tier makes it easy to see if your traffic resolves into anything useful before paying. The honest caveats are real: it’s US-centric, costs climb with volume, and it puts the burden of responsible, compliant, respectful outreach squarely on you. Treat the data with care and pair it with a thoughtful follow-up process, and it can meaningfully grow pipeline. Start on the free plan and prove the ROI first.
You install a pixel on your site; it identifies anonymous visitors in real time and, for US traffic, resolves person-level identity and pushes LinkedIn profiles to Slack or Teams.
Person-level identification is focused on US IP addresses, so resolution is much lower for non-US traffic.
Yes — a free-forever plan with company-level resolution and 150 monthly resolutions, plus a 7-day Pro trial.
RB2B states it’s built to comply with applicable laws, but you remain responsible for lawful, compliant use — update your privacy policy and follow GDPR/CCPA where they apply.
Free ($0), Starter ($79/mo), Pro ($149/mo) and Pro+ ($199/mo), with monthly resolution limits that scale within each tier.
You can start on the free plan and see who’s visiting your site here: Visit RB2B →
Disclosure: This post contains an affiliate link and I may earn a commission at no extra cost to you if you subscribe through it. Use visitor-identification data responsibly and in compliance with applicable privacy laws. All opinions are my own and based on real product information.
