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Ux Metrics

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Last updated: August 08, 2026
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About Us

Built by a UX practitioner, for UX practitioners UX Metrics has helped 7,000+ researchers, designers, and product teams run their own user research labs—card sorts, tree tests, first click tests, five second tests, and more—since 2020. We launched UX Metrics in 2020 after years of watching UX teams struggle with the same frustrating choice: pay enterprise prices for bloated research suites, or settle for dumbed-down tools that couldn't produce professional results. We believed there was a better way. Card sorting, tree testing, first click testing, and five second testing are foundational UX research methods — they shouldn't require a six-figure contract or a PhD to run. So we built a focused platform that does four things exceptionally well: help you understand how people think about your content, validate whether your navigation actually works, test whether users can find the right action on your designs, and measure what first impressions your designs make. Today, over 7,000 researchers, designers, product managers, and academics at organizations of every size rely on UX Metrics — from solo freelancers to teams at Adobe, Disney, Deloitte, and the NHS. Understand how users naturally organize your content with open, closed, or hybrid sorts and automatic analysis. Validate your navigation structure before you build. See where users succeed or get lost with visual path analysis. See where users click first on your designs with automatic click heatmaps, task success rates, and time-on-task analysis. Measure first impressions by showing participants a design for five seconds, then analyzing what they recall. We do a few things well instead of twenty things poorly. No feature bloat, no modules you'll never use, no learning curve. One team-wide plan on Pro—see Pricing for current rates. No per-seat upcharges, no surprise invoices. From solo freelancers and university courses to agencies and enterprise teams—same explainable outputs, scaled to how you recruit. Researchers, designers & product teams Create a study, share a link—no sales call Purpose-built tools: Card Sorts, Tree Tests, First Click Tests & Five Second Tests Trusted by over 7,000 smart product people Set up your first study in minutes Create your account in 30 seconds. Set up a study, share a link, get results. No credit card required · Pricing when you're ready

How to Apply

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